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IM Course Guide

Research Methods and Techniques

Research methods are strategies implemented to answer a research question.
Several types of research methods are commonly used in the social sciences. These include:

1. Experimentation

In an experiment researchers manipulate an independent variable, and measure responses in a dependant variable. (World of Sociology, Experimentation, Para. 1)

For example:

2. Field Research

Field research allows social scientists to gather information on subjects in their natural environments. We can do that in several ways, including through:

a. Passive observation

The observer records and studies actions and scenarios without attempting to participate in them or influence them. (World of Sociology, Field research methods, 2001,Para 5)


b. Participant observation

The researcher observes and actively participates in the activities of those being studied. (World of Sociology, Field research methods, 2001, Para 5)


c. Interviews

Interviews in field research allow participants to give interpretations of their behaviours, complimenting those of the researchers. (World of Sociology, Field research methods, 2001, Para 6)

3. Surveys / Questionnaires

Essentially a list of questions that requires neither excess time nor money, the questionnaire is the most commonly used research tool in the social sciences.  

Goto the Survey & Questionnaires Page

4. Other Types of Social Research

Other types of social research, less commonly used in an IM class, include the use of focus groups, and the analysis of secondary data.

 

 

 

Bibliography

"Experimentation." (2001). In J. M. Palmisano (Ed.), World of sociology, Gale.

Farmington, MI: Gale. Retrieved from https://credo-

crc.proxy.collecto.ca/content/entry/worldsocs/experimentation/0. Accessed 24 Jan. 2020.

"Field research methods." (2001). In J. M. Palmisano (Ed.), World of sociology, Gale.

Farmington, MI: Gale. Retrieved from https://credo-crc.proxy.collecto.ca/content/entry/worldsocs/field_research_methods/0 Accessed 24 Jan. 2020.