The questionnaire is the most commonly used research tool in the social sciences.
Essentially, it is a list of questions that does not require too much time nor money, and easily maintains the privacy of the respondent.
Defining the objectives of a questionnaire
What is the goal of your research? Define the hypothesis and the parameters of your survey.
For example:
To determine the sample group it is helpful to ask:
All questions should reflect back on the main goal of your questionnaire.
How? For each question ask yourself: “what’s the point? And, what do I want to know?”
Suggestions:
State the reason for your survey before starting to ask questions. It gives respondents context for their answers and helps them in providing relevant answers.
1. Video: Choose between open-ended and closed questions
Open-ended question |
Closed question |
What is your gender? |
Are you male or female? |
Closed questions have clearly defined categories, allowing us to enter and analyse data easily.
In some cases, closed format questions exclude possible answers, like in the question on gender, above.
2. Avoid leading questions
Leading questions influence responses through the question itself or through the answer categories.
Leading question |
Better question |
How much do you enjoy the cafeteria food? |
Rate the quality of the cafeteria food from 1-5. |
Leading answer categories |
Better answer categories |
1 – Excellent2 – Very good3 – Good4 – Enjoyable5 – Edible |
1 – Very good2 – Good3 – Neither good nor bad4 – Bad5 – Very bad |
Double-barrelled question |
Better question |
Do you agree the government should reduce taxes and improve health care? |
Should the government:a. Reduce taxes?b. Improve health care? |
Not at all important |
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Neutral |
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Extremely important |
0 |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
Agree |
Somewhat agree |
Neither agree nor disagree |
Somewhat disagree |
Disagree |
1 |
2 |
3 |
4 |
5 |